For avid book lovers and those that just can’t live without an E-Reader the buzz started last February about Barnes & Noble launching a brand new colored E-Reader has been a culmination of fact and fiction.  It started with the merge of Plastic Logic with Fictionwise and then further caused suspicion when Barnes & Noble acquired Fictionwise soon thereafter.  No matter what, the colored E-Reader that is suspected to be marketed near the end of October by Barnes & Noble is going to change the way people read.  With all the new content that will be compatible, they may just be able to have one of the largest E-Reader libraries available. 

How will have more titles?  

     What this means for those of us who love E-readers and books in general is that we will suddenly have access to around 400,000 more titles than every before.  As of right now, the company with the largest E-Reader content is Amazon coming it at around 350,000 titles.  Barnes & Noble plans to offer around 700,000 titles that will be available through their new device made by Plastic Logic as well as on Blackberry’s and I-Phone’s.  

     As the popularity of E-Readers has risen with the unveiling of the Kindle and Kindle-DX, models the sale of actual books has steadily dropped.  Barnes and Noble have worked a deal with Google and will be offering around half a million public domain books to people with the Barnes & Noble E-Reader only.  This should definitely close the market and as long as the product is effective and comfortable for people to use may just seal the deal for competitors.  Another note is that the Barnes & Noble E-Reader and the titles available for download will only be available with the Plastic Logic Barnes and Noble E-Reader.  This means that people using competitor’s devices will have to make a swift switch in order to gain access to the multitude of new titles, many of which are offered completely free.  

     The E-Reader market has slowly yet steadily gained popularity and is useful for much more than just avid book readers.  Business people and students find their size exceptional for travel and they have an ease of use that far surpasses that of a laptop computer.  Not to mention they are extremely economical.  

     Barnes & Noble has apparently did their research and plans to launch the product in the Spring putting a swift end to many of the complaints that consumers have about availability of materials and ease of use with the other models.  The E-Reader controversy is definitely a fact and will launch Barnes & Noble into the future of book sales.  For consumers, this makes the market even more competitive, is likely to drive down prices and opens up millions of new material available. 

 Things are going to become even  more interesting, when Apple will join the eReader wars.  The GLG experts already decided  that If any one can take on this reader market – it is Apple.  Good luck B&N!

Tags: Barnes & Noble, Kindle, Plastic Logic